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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

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Claude Fable 5.1: Better Than Opus 5 in Production?
Applied AI

Claude Fable 5.1: Better Than Opus 5 in Production?

Anthropic just dropped Claude Fable 5.1 alongside Mythos 5.1, and half the internet has lost its mind. The model outperforms…

4 Sep 20265 min
Google Ads API Developer Assistant 4.0.0: What's New
Paid Media

Google Ads API Developer Assistant 4.0.0: What's New

Google has just published version 4.0.0 of its Developer Assistant for the Google Ads API with an ambitious promise: unified…

3 Sep 20266 min
Display to Demand Gen: What Google Won't Tell You
Paid Media

Display to Demand Gen: What Google Won't Tell You

Google wants you to migrate from Display to Demand Gen. They pitch it as a natural upgrade: smarter AI and…

3 Sep 20265 min
Why Reddit Dominates Google Discussions and Forums
SEO

Why Reddit Dominates Google Discussions and Forums

Agencies are out there selling "brand communities" as if launching a corporate forum were some kind of SEO revelation. Ahrefs…

2 Sep 20266 min
Why 98% of Insurance Adjusters Hate AI
Applied AI

Why 98% of Insurance Adjusters Hate AI

A Glassdoor analysis covered by WIRED drops a bombshell: 98% of insurance claims adjusters' comments about AI are negative. Ninety-eight…

2 Sep 20265 min
Claudex Loop Review: Claude Code Meets Codex
Applied AI

Claudex Loop Review: Claude Code Meets Codex

Claudex Loop cross-checks code with Claude Code and Codex. Honest review: when it earns its keep and when it’s overkill.…

1 Sep 20265 min
ChatGPT Work Review: Features, Limits and Real Risks
Applied AI

ChatGPT Work Review: Features, Limits and Real Risks

Simon Willison has published the most thorough technical breakdown of ChatGPT Work to date, and what he describes goes well…

1 Sep 20266 min
Why Enterprises Choose Cheaper AI Over Frontier Models
Applied AI

Why Enterprises Choose Cheaper AI Over Frontier Models

The Ramp AI Index just dropped August 2026 real enterprise AI spending data, and the pattern is unmistakable: the most…

29 Aug 20265 min
ChatGPT Work Admin Plugin: What It Really Does
Applied AI

ChatGPT Work Admin Plugin: What It Really Does

OpenAI just launched an admin plugin for ChatGPT Work and Codex that turns team management, permissions, and credits into a…

29 Aug 20266 min
Google Ads API v25.1: Lift Studies Go Programmatic
Paid Media

Google Ads API v25.1: Lift Studies Go Programmatic

Google just opened a door we've been waiting years for. Version 25.1 of its Ads API finally enables programmatic access…

28 Aug 20265 min