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Daniel Espinosa Ramos Marketing Ultra

So, who's this guy?

Operations director. Independent consultant. Teacher and speaker.

My name is Daniel Espinosa Ramos. I have spent over a decade making a living from online marketing. I have built strategies that grew businesses, taken plenty of hits along the way, and I do not regret a single one.

Independent consulting My story ↓

About the author

What I do today.

I combine operations management with independent consulting, teaching and speaking at events. Marketing Ultra is my personal brand: it brings together my professional work, my projects and my perspective.

Operations management
Business, processes and people in my day-to-day work.
Independent consulting
My experience, applied to the challenges of other businesses.
Teaching
I share what I know at different educational institutions.
Speaking
I bring my experience to events and professional gatherings.
+15Years in the trenches
+200Businesses helped
+5M€Revenue managed
+40People managed at once

Specialties

What am I your guy for?

Each one of these is a war I have actually fought. They are the fronts I have built my career on.

Independent consulting

You can also work with me independently. Tell me where your business stands and what you need to resolve.

Tell me about your project

Training and speaking

I teach at different institutions and speak at events. If you are putting together a course or a talk, let’s talk.

Explore my teaching
  • IEM
  • Darkmoon
  • UCV

Marketing, operations and applied AI.

My work connects marketing strategy, process and team management, and technology applied to business.

Google Ads expertMeta Ads expertAmazon Ads consultantTikTok Ads consultantPaid Media specialistFractional CMOE-commerce expertAttribution & analyticsSEO consultingApplied Artificial IntelligenceTraining & teachingTeam leadership

Why I do this

I like marketing.
I like it a lot.

And that, in someone who has spent his whole life looking for the thing that not only pleased him but truly thrilled him, is gold. When I was young I tried to have a normal career, normal studies, and end up doing what was expected of me. The truth is I never fit that mould, and for a long time it was hard to accept.

But I was sure of one thing: I love learning. A lot. Since I was a kid I have learned things that were not meant to be absorbed at that age. And I always told my father that my dream was to end up working in an office with my computer, designing things. Spoiler: done.

Online marketing gave me the chance to dive into a world with the rules still unwritten, to be one of the people writing them, and to embark on a journey of learning without limits. There has not been a single day in my career when I have not learned something new. And that, nothing else, is what makes me want more with each passing day.

I like marketing.
Can you tell?

My story

From a borrowed laptop
to Marketing Ultra.

My experience, in posts.

Each image is a chapter. Tap any of them and I will tell you the mayhem behind it.

2011

Journalism + radio

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While studying journalism, I spent a season as an announcer and editor at Sevilla FC Radio. Learning to tell a story under pressure still shapes how I communicate.

A microphone before marketing

While studying journalism, I spent a season as an announcer and editor at Sevilla FC Radio. A press pass, a microphone and the first lesson in making a story land.

2011 · Journalism + radio
2012

Frikarte

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I founded Frikarte, an online magazine about films, series and videogames. There I discovered SEO, analytics and what it takes to coordinate a team.

I founded a geek culture magazine

This is the Frikarte writing team. The online magazine I founded about films, series and videogames became my first real school in SEO, analytics and team management.

2012 · Frikarte
2015

Black Recon

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I land in e-commerce at Black Recon. It is where I learn the day-to-day reality of a business where every marketing decision has to earn its keep.

I land in e-commerce

Black Recon was where I cut my teeth in e-commerce. The theory started meeting stock, operations and the uncomfortable truth behind every marketing number.

2015 · Black Recon
2018

Mono Uso

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At my second e-commerce, Mono Uso, I lead a marketing team and finish specialising in e-commerce and paid media.

I lead a marketing team

At Mono Uso, my second e-commerce, I led a marketing team and finished specialising in e-commerce and paid media.

2018 · Mono Uso
2019

Digital Menta

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I enter the agency world at Digital Menta. A new league, different challenges, the same drive to make every account grow.

The agency chapter begins

Digital Menta was my entry into agency life. New clients, a different pace and the same obsession with growing businesses.

From building a project to running operations

I started my agency adventure from scratch and ended up in the operations management of one of them. Another league, other problems, the same drive to fight for every account.

2019 · Digital Menta
2019 · Agencies
2020

Pandemic & attribution

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COVID hits and you have to step up: I quickly specialise in attribution and profitability. The crisis seasons me as a marketer.

The pandemic made me obsess over attribution

When everything was shaking, the only thing that brought peace was well-measured numbers. I quickly specialised in attribution and profitability. That crisis seasoned me as a marketer.

2020 · Data
2020

Teaching

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I start teaching on my own and collaborating with educational institutions. Teaching is learning twice.

I started teaching and never stopped

First on my own, then collaborating with several educational institutions. Teaching marketing forces me to truly understand it. As they say: to teach is to learn twice.

2020 · Teaching
2023

Marketing Ultra is born

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After years writing and working for others, I create a space that is only mine to express the marketing I believe in.

Marketing Ultra, in the first person.

This is my personal brand. Here I share my experience, what I learn and my perspective on marketing, business and technology.

Read the blog
2025

Artificial Intelligence

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My passion takes a turn: AI becomes one of the most important verticals of my career. Same hunger, new rules.

AI turns my career upside down

My passion took a turn: artificial intelligence became one of the most important verticals of my work. New tools, new rules, the same old hunger.

2025 · AI

What drives me

I do not just run campaigns.
I have things to defend.

No filter

Ultra authenticity

Above all I value being true to yourself and saying what you think. Sometimes it brings trouble, I will not deny it, but the client ends up trusting the consultant who always points at the messes, welcome or not.

My fuel

Neurodivergent thinking

I am obsessed with reaching further, knowing more, seeing what no one else sees. Sometimes it is exhausting, but it is also what pushes me to grow to heights almost no one is willing to reach.

First

People first

On my teams, neither results nor the daily grind come before people. They have to be satisfied and happy to give their best. Having a calling for people is what leads a team to victory.

Curious?

LET'S TALK?

Tell me the mayhem. No strings, no endless forms, no bots. You and me, figuring out how to grow your business.

Write to me →LinkedIn ↗