Blog

Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.

OpenAI Acquires NextSlide: ChatGPT Becomes Your Work Hub
Applied AI

OpenAI Acquires NextSlide: ChatGPT Becomes Your Work Hub

OpenAI just acquired NextSlide, a startup that turns prompts and documents into editable, AI-generated presentations. Just another acquisition, you might…

16 Aug 2026 5 min
What an SEO Consultant Really Does in 2026
SEO

What an SEO Consultant Really Does in 2026

An SEO consultant in 2026 who only knows how to run technical audits and fill in meta descriptions has a…

11 Aug 2026 6 min
Agentic AI ROI: What the Reports Don't Tell You
Applied AI

Agentic AI ROI: What the Reports Don't Tell You

Gartner says 40% of enterprise applications will have integrated AI agents before the end of 2026. This is not a…

10 Aug 2026 5 min
Two AI Models Plan Better Than One, Here's Why
Applied AI

Two AI Models Plan Better Than One, Here's Why

You ask the same model to think up the plan, critique it, and then execute it. That's like letting your…

10 Aug 2026 6 min
Impeccable 4.0: Human-Curated Design Worlds for AI Agents
Applied AI

Impeccable 4.0: Human-Curated Design Worlds for AI Agents

Every AI-built website smells the same. The same centered layout, the same three typefaces on an off-white background, the same…

7 Aug 2026 5 min
WhatsApp Web Calling: Browser Calls for Business
Paid Media

WhatsApp Web Calling: Browser Calls for Business

If your support team runs on WhatsApp, you know the drill: chat on the laptop, call on the phone, and…

6 Aug 2026 6 min
Google Gemini 3.6 Flash, Flash-Lite & Cyber: Full Breakdown
Applied AI

Google Gemini 3.6 Flash, Flash-Lite & Cyber: Full Breakdown

Google DeepMind just dropped three Gemini models at once: 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber. Three names, three…

6 Aug 2026 5 min
AI Speeds Up Marketing, But Measurement Is Broken
SEO

AI Speeds Up Marketing, But Measurement Is Broken

The Knak report spells it out: 70% of enterprise marketing teams are already using AI in their production workflows. Emails,…

5 Aug 2026 6 min
ChatGPT Work vs Claude Cowork: Not the Same Tool
Applied AI

ChatGPT Work vs Claude Cowork: Not the Same Tool

Everyone compares ChatGPT and Claude as if they were the same tool with a different logo. They're not. ChatGPT Work…

5 Aug 2026 5 min