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Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.
How to Measure AI Visibility: BWT, GSC, and GA4
You've spent months optimizing to get cited by AI. Tweaking structure, answering questions under every H2, following AEO guides to the letter. You open GA4, look for the "AI Assistant"…
Google Gemini 3.5 Live Translate: What You Need to Know
Google just unveiled Gemini 3.5 Live Translate and the headline sounds compelling: real-time, bidirectional voice translation built into Google Meet…
Google Gemini Personalization: What Marketers Must Know
Google has just flipped the switch on something that's been quietly brewing for a while: Gemini Personalization, the system that…
AI Creates Jobs: What 21,500 Companies Reveal
We've been watching the same movie for two years: AI is coming for our jobs. CFOs freezing investment, executives using…
ChatGPT Ads Context Hints: The New Targeting Model
For twenty years we've been targeting ads with the same mental framework: you either chase a keyword or you chase…
Agentic AI Masterclass: Build It, Break It, Learn
Everyone wants to learn AI. There are $2,000 courses, weekend bootcamps, newsletters promising "10 prompts that will change your life."…
Gemini 3 Flash: Near-Pro Reasoning at Flash Speed
Google just dropped another model into the race. Gemini 3 Flash Preview lands with a headline that raises eyebrows: reasoning…
Google Ads Bidding Change: Your Target CPA Stops Being a Ceiling
On August 17, 2026 Google Ads changes bidding: beating your target CPA or ROAS no longer lets you stay cheap.…
Shopify Activity Logs and POS Device Management
Shopify has just rolled out two features that merchants with teams have been asking for: Activity Logs to track who…
Shopify POS Device Management Now in Admin Panel
Shopify has just added something to its admin panel that brick-and-mortar retailers have been asking for: a centralized view to…