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Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.
Claude Sonnet 5: Agentic Power at Half the Price
Anthropic has just launched Claude Sonnet 5, an AI model built for agents to do the heavy lifting without blowing…
AI Grounding Creates Dead Links, Here's the Fix
Our content pipeline runs on an AI model with no internet access. When it needs to cite a source, it…
The Great Blogging Collapse: What Killed Six-Figure Blogs
One hundred blogs that in 2022 were boasting six-figure annual revenues. Four years later, the median blog has lost 85%…
WhatsApp Usernames for Business: What You Need to Know
WhatsApp is one of the most important communication channels for thousands of businesses worldwide. And for years we have been…
AEO: Get AI Assistants to Cite Your Content
Open ChatGPT. Ask it something about your industry, something you should know better than anyone. Now look at the sources…
Google Enhanced LSA Real Estate: Listings in Search Results
Google is no longer content with driving users to real estate portals. Now it wants to be the portal itself.…
Google Brings Real Data to YouTube Creator Campaigns
Pay a YouTube creator and hope for the best. That's been the branded content playbook for years. At Cannes Lions…
Google Ads Expert Mode: Switch and Take Control
Google Ads has two faces. When you open a new account, it shows you the simplified version: four buttons, limited…
AI SEO: What Actually Works (and What Doesn't)
Half the industry is selling AI-powered rankings while you sleep. The other half is warning that Google penalizes anything a…
Will AI Automate Static Ads in 2026?
Someone drops on LinkedIn that most static ads will be automated by end of year. 138 reactions, a three-layer framework,…