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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.
Latest articles
Gemini 3.8 TTS: Google’s New AI Voice Models
Google wants brands to turn any text into audio. Gemini 3.8 TTS generates expressive Spanish voices, but its real value…
ChatGPT Dots: Always-On AI Agents in Spain
An agent that keeps working when you close the tab sounds like every marketing manager’s fever dream. ChatGPT Dots turns…
Gemini 3.8 Live Avatar: Is It Available in Spain?
Google has just put a face on its enterprise agents. Gemini 3.8 Live with Live Avatar combines low-latency conversation, voice…
CutScript Review: Local Text-Based Video Editing
Editing a video by deleting words from a transcript sounds like a party trick, until you see the logic: CutScript…
Google Search Ads With Gemini: What We Know
Google has shown the shop window and half the industry is already acting as if the store were open. It…
Threads Podcast Tools: Promotion, Discovery and Insights
A one-hour podcast can have a rather sad life: it goes live, gets two nudges on social media, then ends…
OpenAI Agents API: What Marketers Need to Know
OpenAI has just released something that isn't another model or a slick demo for Twitter. The Agents API is infrastructure…
ChatGPT Ads: Sponsored Agents, HubSpot and Shopify
OpenAI has just put a door inside the ad. It no longer wants users to see advertising, click, and leave…
UI Skills by ibelick: Design Skills for Code Agents
An inaccessible interface rarely needs demolishing. It usually needs someone to find the loose screws and tighten them in the…
DramaClaw: AI Video Production, from Script to Edit
DramaClaw wants to turn AI video production into an assembly line: a script goes in, and scenes, voices, assets and…