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Latest articles
Meta Forum: What It Means for Facebook Groups
Meta has pulled Facebook Groups out of storage and given them their own front door. It is called Meta Forum, a dedicated app for browsing and participating in Facebook Groups.…
Google Search Console’s New Multimodal Web Filter
Google has just opened a crack in an area we had largely been viewing in the dark: searches that begin…
Google Search Ads With Gemini: What We Know
Google has shown the shop window and half the industry is already acting as if the store were open. It…
Threads Podcast Tools: Promotion, Discovery and Insights
A one-hour podcast can have a rather sad life: it goes live, gets two nudges on social media, then ends…
Google Agentic Commerce: Not Available in Spain Yet
Google has just rolled out its "agentic commerce" package for the 2026 holiday season. It sounds futuristic. It sounds revolutionary.…
Google Ads AI Max Reports: Search Terms, Ads and URLs
Google Ads wants to lift one corner of the rug hiding its automation. The new AI Max reports will bring…
Google Ads Data Strength: Score Your First-Party Data
Google wants more of your data. That's nothing new. What is new is that it now grades you for it:…
Meta Muse: When AI Handles the Purchase for You
Meta Muse just landed, and TikTok is already summing it up in 60 seconds like it's just another app. It's…
PMax Brand Cannibalization: Your ROAS Is a Lie
Performance Max has a trick Google doesn't advertise in its product webinars: stealing your own brand traffic and presenting it…
Google Ads API v22 Sunset: Audit Before October 7
Google gives you 28 days. On October 7, 2026, Google Ads API version 22 stops working, and with it every…