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Google Forces Exact Match Ads Into AI Mode
Google has quietly activated a "small experiment" that lets your exact match and phrase match Search campaigns appear in AI…
Mastering the Google Ads Target Adjustment Tool
Google has spent years stacking controls inside the Ads interface that most advertisers don't even know exist. The Target Adjustment…
Google Cuts DV360 Brand Safety Controls in Oct 2026
Google has decided to tinker with DV360's controls again. And not to give you more. Starting October 1, 2026, granular…
Google Ads API Developer Assistant 4.0.0: What's New
Google has just published version 4.0.0 of its Developer Assistant for the Google Ads API with an ambitious promise: unified…
Display to Demand Gen: What Google Won't Tell You
Google wants you to migrate from Display to Demand Gen. They pitch it as a natural upgrade: smarter AI and…
Google Ads API v25.1: Lift Studies Go Programmatic
Google just opened a door we've been waiting years for. Version 25.1 of its Ads API finally enables programmatic access…
Performance Max Channel Prioritization: Real Control?
Performance Max has always been the co-pilot that won't let you touch the steering wheel. You put up the money,…
Performance Max Channel Controls: Slider or Illusion?
Performance Max has been running like a casino for years, you put up the chips, Google decides which table to…
Meta AI Manages Your Ads, But Whose Side Is It On?
Meta just put its AI in charge of managing Facebook and Instagram ad campaigns. It analyzes performance, delivers real-time optimization…
Google Ads AI Max Auto-Migration: Act Before September
Google just released v25.1 of its Ads API and, buried in the release notes, there is a detail that should…