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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.
Latest articles
Google Sheets Canvas: AI Dashboards Inside Your Spreadsheet
There's one thing that unites everyone who works with data: the spreadsheet that gets out of hand. It starts with…
Shopify AI Checkout Recommendations: Who Benefits?
Shopify has just rolled out a feature that uses artificial intelligence to tell you how to configure your checkout fields.…
EU AI Act Article 50: Your Google Ads Compliance Checklist
August 2, 2026 was when the EU AI Act's transparency obligations kicked in. Two weeks. You've been operating under new…
GA4 Custom Conversion Windows: What Google Won't Tell You
For years, Google has been the one deciding how many days count toward attributing a conversion. Three days for engaged…
WhatsApp Web Calling: Browser Calls for Business
If your support team runs on WhatsApp, you know the drill: chat on the laptop, call on the phone, and…
Why You Need a Google Ads Consultant in 2026
For years, Google has been selling the idea that its platform "manages itself." Every update brings more automation, more AI,…
Google Ads Statistics 2026: What the Numbers Hide
Google Ads is on track to generate $318 billion in revenue in 2026. Average ROI of 200%. Search conversion rate…
Shopify Multi-Source Collections and Variant Segmentation
For years, Shopify's collection system was, to put it charitably, just barely adequate. Manual or smart. Pick one. No blending,…
TikTok's Deepfake Detection Tool: What Brands Must Know
TikTok has just unveiled AI Likeness Detection, a beta tool designed to detect deepfakes and protect creators from unauthorized use…
Google Ads Video Campaign Groups: Reach & Frequency
Google has rolled out Video Campaign Groups in Google Ads as a generally available feature. It's a new layer that…