Blog
Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.
Latest articles
Paid Media
Google Ads 2026: The AI Shift You Can't Ignore
Google Ads no longer works the way it did. AI Max, AI Mode, and the end of keywords are reshaping…
Paid Media
Google Forces CPM Billing on Demand Gen Discover Ads
Google auto-switches Demand Gen billing from CPC to CPM on July 15. Audit your campaigns now before the change silently…
Paid Media
Google AI Max: Protect Your Brand Campaigns Before September
Google AI Max replaces DSA and broad match in September. Beta data shows 35% ROAS drops. Set up experiments now…
Paid Media
Google Ads Smart Bidding 2026: Value Over Volume
Google Ads Smart Bidding shifts to value over volume in 2026. See who wins, who bleeds, and how to be…
Paid Media
Google Ads Just Broke Your Budget Control With Ad Scheduling
Google Ads changes budget pacing for ad-scheduled campaigns from June 2026. Review your daily budgets now or risk overspending.