Blog
Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.
GPT-5.6 Sol: OpenAI's New Model Isn't for Marketers
What a time to be alive. OpenAI has just launched GPT-5.6 Sol in preview, alongside variants Terra and Luna, and…
AI Prompts for Marketing That Actually Work
Every day, thousands of marketers open ChatGPT, type "write me a social post," and get back something that reads like…
Claude Tag: The Slack AI That Learns Your Business
Picture someone walking into the team cold. No questions. No onboarding. They sit down, read two years of Slack conversations,…
Fractional CMO: What It Is and When to Hire One
There's a question I get asked at the agency more often than you'd expect: "Who tells me where to invest?"…
Instagram for TV Is Now on Samsung Smart TVs in the US
Meta has decided that 6 inches of screen just isn't enough. Instagram for TV has just landed on Samsung Smart…
Claude Code Ghost Haiku: Fix Your Model Detection
You set up a quality guard for your AI pipeline. The order is clear: if a cheap model generates the…
The AI Excuse: When Bad Management Goes Digital
There's a game I've been watching play out for too many months. A manager who hasn't been able to make…
Google Forces DSA Into AI Max: What to Do Now
Google has a habit that's becoming something of a tradition: taking away tools that work and replacing them with ones…
GEO Tactics Are the New Keyword Stuffing
In 2002, an army of consultants was selling white-text-on-white-background keyword stuffing as the definitive strategy to dominate Google. In 2026,…
The AI Content Pipeline Flaw Everyone Is Copying
We deliberately planted a fake headline, complete with an invented statistic, inside our own AI content pipeline. The editor-in-chief agent…