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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

Latest articles

Design skills for Claude Code and Codex
Applied AI

Design skills for Claude Code and Codex

Visual direction, frontend work and interface review.

19 Sep 202611 min
Marketing skills for Claude Code and Codex
Applied AI

Marketing skills for Claude Code and Codex

Choose marketing research, copy, SEO and measurement resources by job.

19 Sep 202611 min
Skills for Claude Code, Codex and Coding Agents by Task
Applied AI

Skills for Claude Code, Codex and Coding Agents by Task

Choose coding-agent skills, plugins and tools by task, with requirements, compatibility evidence and links to nine existing reviews.

19 Sep 202625 min
Twenty CRM: pricing, self-hosting and limitations
Applied AI

Twenty CRM: pricing, self-hosting and limitations

What Twenty CRM offers, its approximate cost in euros and what self-hosting involves. Official documentation, demo evidence and practical limitations.

18 Sep 20269 min
Refero review: real design references for Claude Code and Codex
Applied AI

Refero review: real design references for Claude Code and Codex

My Refero review: real design references for coding agents, an MCP test, the official skill, Lifetime pricing and using it…

17 Sep 202611 min
React UI Libraries and Components for Building Websites with AI
Digital Marketing

React UI Libraries and Components for Building Websites with AI

Eight UI component libraries plus Refero for visual inspiration when designing websites with Claude Code, Codex and other coding agents.

16 Sep 202618 min
MiroFish Review: Simulate Market Reactions with AI
Applied AI

MiroFish Review: Simulate Market Reactions with AI

MiroFish generates thousands of AI agents with their own personalities and memory, lets them interact with each other, and predicts…

15 Sep 20267 min
Google Ads Data Strength: Score Your First-Party Data
Paid Media

Google Ads Data Strength: Score Your First-Party Data

Google wants more of your data. That's nothing new. What is new is that it now grades you for it:…

14 Sep 20266 min
Meta Muse: When AI Handles the Purchase for You
Paid Media

Meta Muse: When AI Handles the Purchase for You

Meta Muse just landed, and TikTok is already summing it up in 60 seconds like it's just another app. It's…

14 Sep 20265 min
Watch for Claude Code: The Skill That Turns Video Into Context
Applied AI

Watch for Claude Code: The Skill That Turns Video Into Context

We tested Watch on real video: it combines frames and a transcript so Claude Code, Codex, and other agents can…

13 Sep 20267 min