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Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.
Your Landing Page Button Is Killing Your Ad ROI
Let me open with a punch: 90% of the campaigns I audit lose money because of a button. Yes, a…
Automate AI Content With Zero Manual Approvals
Let's start where it stings: if your way of automating content with AI runs through your review at every step,…
Google Ads Smart Bidding 2026: Value Over Volume
Google just made another move with Google Ads Smart Bidding. And, as always, it's selling the change as "an upgrade…
Why Self-Improving AI Agents Need an Approval Gate
If you want your agents to improve over time, the idea of enabling a self-improving system is genuinely appealing. And…
Anthropic Tests Removing Claude Code from the Pro Plan
Anthropic is running a test. A post on X attributed to Amol Avasare, responding to an alert from George Pu…
The AI Revolution Can Also Make Us Better and Happier
For two years, we've been talking about artificial intelligence as if it were nothing but a threat. As if the…
Google Ads Just Broke Your Budget Control With Ad Scheduling
If you're running Google Ads campaigns with days turned off via scheduling and haven't reviewed your daily budget lately, this…
How Marketing Ultra Was Born: From YouTube to Something Real
There was a time when being a marketer took guts. Balls. Pioneering spirit. Now… it’s your mom who wants to…
