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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

Latest articles

GPT-Live-1: OpenAI's Full-Duplex Voice API Is Here
Applied AI

GPT-Live-1: OpenAI's Full-Duplex Voice API Is Here

Have you ever called a customer support line and felt the urge to hurl your phone out the window? "Press…

13 Sep 20266 min
Last 30 Days: Social Research Across 15+ Platforms
Applied AI

Last 30 Days: Social Research Across 15+ Platforms

Ask an AI what people are saying RIGHT NOW and you often get a mix of Google results, stale knowledge,…

13 Sep 20268 min
PMax Brand Cannibalization: Your ROAS Is a Lie
Paid Media

PMax Brand Cannibalization: Your ROAS Is a Lie

Performance Max has a trick Google doesn't advertise in its product webinars: stealing your own brand traffic and presenting it…

13 Sep 20265 min
Agent-Native Web: Is Your Site Ready for AI?
Applied AI

Agent-Native Web: Is Your Site Ready for AI?

Your website has two types of visitors: humans and AI agents. You're only optimizing for one of them, and it's…

12 Sep 20265 min
HeliosGen: Free Open-Source AI Visual Pipeline App
Applied AI

HeliosGen: Free Open-Source AI Visual Pipeline App

Every week another tool appears promising to simplify AI visual generation: most are polished interfaces sitting on top of someone…

11 Sep 20267 min
Firecrawl Review: The Web Context API for AI Agents
Digital Marketing

Firecrawl Review: The Web Context API for AI Agents

We test Firecrawl for AI agents: scraping, search, crawling, real pricing, and how it compares with Crawl4AI. Here is what…

11 Sep 20269 min
I Have ADHD Skill for Claude Code: Honest Review
Applied AI

I Have ADHD Skill for Claude Code: Honest Review

Tested I Have ADHD, the open-source Claude Code skill. See what it actually changes, where it falls short, and whether…

10 Sep 202611 min
Omarchy Linux Review: DHH's AI-Ready Arch Setup
Applied AI

Omarchy Linux Review: DHH's AI-Ready Arch Setup

Omarchy bundles Arch Linux, Hyprland, and AI agents into one opinionated setup. Real user feedback, known issues, and a testing…

10 Sep 20265 min
Google Ads API v22 Sunset: Audit Before October 7
Paid Media

Google Ads API v22 Sunset: Audit Before October 7

Google gives you 28 days. On October 7, 2026, Google Ads API version 22 stops working, and with it every…

10 Sep 20266 min
Google Forces Exact Match Ads Into AI Mode
Paid Media

Google Forces Exact Match Ads Into AI Mode

Google has quietly activated a "small experiment" that lets your exact match and phrase match Search campaigns appear in AI…

10 Sep 20265 min