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Marketing online, IA aplicada y liderazgo. Sin rodeos, sin buzzwords, sin postureo.
Prompt Engineering for Marketing: Build Flows, Not Lists
Stop copying prompt lists. Learn the structured approach to AI prompts that actually works for marketing teams. Start building flows…
Gemini 3.5 Flash Computer Use: AI That Clicks for You
Google's Gemini 3.5 Flash now clicks, scrolls, and fills forms on its own. What it means for agencies, and what…
Meta Creator Studio Returns With AI for Facebook
Meta relaunched Creator Studio as a standalone AI app for Facebook creators. What it does, who it's for, and why…
Figma Config 2026: AI Motion Graphics and Shaders
Figma unveiled AI motion graphics, shaders, and a full creative canvas at Config 2026. Here's what agencies need to know,…
Google Maps in Demand Gen: What Actually Changes
Google added Maps to Demand Gen, new inventory or just better controls? Find out what truly shifts for local advertisers.
Google June 2026 Spam Update: What to Do Now
Google's June 2026 Spam Update rolled out in two days. Learn what SpamBrain targets, how to read Search Console, and…
TikTok Ads Q2 2026: Smart+ Goes Modular
TikTok's Q2 2026 ad update brings modular Smart+, Pulse View+, and unified commerce tools. Here's what's real, and what's still…
Google Ask Advisor: AI Agent That Runs Your Ads
Google's Ask Advisor AI agent unifies Ads, Analytics, and Merchant Center in one chat. Useful tool or autopilot trap? Read…
Meta Advantage+ Leads Campaigns: The Real Trade-Off
Meta's Advantage+ Leads promise cheaper leads via AI automation. Here's what you actually give up, and when it makes sense.…
Claude Sonnet 5: Agentic Power at Half the Price
Anthropic's Claude Sonnet 5 delivers near-Opus 4.8 agentic performance at 60% lower cost. What it means for your marketing and…