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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

Latest articles

Anthropic Fable Limits Cut: What Power Users Must Do
Applied AI

Anthropic Fable Limits Cut: What Power Users Must Do

Anthropic has extended Fable limits twice in two weeks, and it's not generosity, it's panic. Here's what's happening and what…

16 Jul 20268 min
Claude Cowork Is Now on Mobile and Web
Applied AI

Claude Cowork Is Now on Mobile and Web

Claude Cowork lands on iOS, Android, and web, real-time AI collaboration for marketing teams. See who gets access, top use…

15 Jul 20265 min
Google AI Ad Labels: What Advertisers Need to Know
Paid Media

Google AI Ad Labels: What Advertisers Need to Know

Google now flags AI-generated ads in Search, YouTube and Discover, but only verifies its own tools. Learn what this means…

15 Jul 20266 min
Meta Ads Redefines Link Clicks: What Really Changed
Paid Media

Meta Ads Redefines Link Clicks: What Really Changed

Meta quietly changed how Link Clicks are counted in Ads Manager. Expect a 30-40% drop in reports, here's what happened…

14 Jul 20265 min
Grok 4.5 in Open Beta: Pricing, Speed, and EU Lockout
Paid Media

Grok 4.5 in Open Beta: Pricing, Speed, and EU Lockout

xAI's Grok 4.5 hits open beta with aggressive pricing and agentic focus, but EU users are blocked. Here's what marketers…

14 Jul 20265 min
HubSpot's Data Scandal: When You're the Product
SEO

HubSpot's Data Scandal: When You're the Product

HubSpot's Contact Discovery shared your CRM data without consent. Ask these 5 questions before trusting any AI-powered SaaS with your…

13 Jul 20266 min
Google Ads Asset Studio: Multimodal AI Upgrade Explained
Paid Media

Google Ads Asset Studio: Multimodal AI Upgrade Explained

Google upgraded Asset Studio with multimodal AI for image, video, and ad copy generation. Here's what it actually means for…

12 Jul 20265 min
Google Adds Social Media Profiles to Search Console
SEO

Google Adds Social Media Profiles to Search Console

Google Search Console now tracks your Instagram, TikTok, YouTube and X visibility in Google Search. Verify your profiles today and…

12 Jul 20269 min
Cloudflare Blocks AI Crawlers by Default: The Real Impact
SEO

Cloudflare Blocks AI Crawlers by Default: The Real Impact

Cloudflare blocks AI crawlers by default on ad sites from September 15. See what the ratios really mean for your…

11 Jul 20266 min
How Competitors Steal Your Brand Traffic on Google Ads
Paid Media

How Competitors Steal Your Brand Traffic on Google Ads

Rivals are legally siphoning your branded clicks in Google Ads. Learn the 3 tactics they use, and how to defend…

11 Jul 20266 min