Blog
Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.
Latest articles
EU AI Act Article 50: Your Google Ads Compliance Checklist
August 2, 2026 was when the EU AI Act's transparency obligations kicked in. Two weeks. You've been operating under new…
LLMs Corrupt Your Documents: The DELEGATE-52 Warning
Imagine a photocopier that, every time you feed it a document, quietly changes a number, drops a clause, or reassigns…
GA4 Custom Conversion Windows: What Google Won't Tell You
For years, Google has been the one deciding how many days count toward attributing a conversion. Three days for engaged…
OpenAI Acquires NextSlide: ChatGPT Becomes Your Work Hub
OpenAI just acquired NextSlide, a startup that turns prompts and documents into editable, AI-generated presentations. Just another acquisition, you might…
What an SEO Consultant Really Does in 2026
An SEO consultant in 2026 who only knows how to run technical audits and fill in meta descriptions has a…
Agentic AI ROI: What the Reports Don't Tell You
Gartner says 40% of enterprise applications will have integrated AI agents before the end of 2026. This is not a…
Two AI Models Plan Better Than One, Here's Why
You ask the same model to think up the plan, critique it, and then execute it. That's like letting your…
Impeccable: 61 Free Design Rules for Your AI Agent
Ask an AI agent to design a landing page. Change the model, change the tool, and far too often the…
WhatsApp Web Calling: Browser Calls for Business
If your support team runs on WhatsApp, you know the drill: chat on the laptop, call on the phone, and…
Google Gemini 3.6 Flash, Flash-Lite & Cyber: Full Breakdown
Google DeepMind just dropped three Gemini models at once: 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber. Three names, three…