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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

Latest articles

Google Ads Bidding Change: Your Target CPA Stops Being a Ceiling
Paid Media

Google Ads Bidding Change: Your Target CPA Stops Being a Ceiling

On August 17, 2026 Google Ads changes bidding: beating your target CPA or ROAS no longer lets you stay cheap.…

6 Jul 20268 min
Shopify Activity Logs and POS Device Management
Paid Media

Shopify Activity Logs and POS Device Management

Shopify now offers Activity Logs and centralized POS device control. Here's what they actually track, where they fall short, and…

6 Jul 20265 min
Shopify POS Device Management Now in Admin Panel
Paid Media

Shopify POS Device Management Now in Admin Panel

Shopify added centralized POS device management to its admin. See what it does, who it's for, and whether it's live…

5 Jul 20265 min
Prompt Engineering for Marketing: Build Flows, Not Lists
Applied AI

Prompt Engineering for Marketing: Build Flows, Not Lists

Stop copying prompt lists. Learn the structured approach to AI prompts that actually works for marketing teams. Start building flows…

5 Jul 20266 min
Gemini 3.5 Flash Computer Use: AI That Clicks for You
Paid Media

Gemini 3.5 Flash Computer Use: AI That Clicks for You

Google's Gemini 3.5 Flash now clicks, scrolls, and fills forms on its own. What it means for agencies, and what…

4 Jul 20266 min
Meta Creator Studio Returns With AI for Facebook
Paid Media

Meta Creator Studio Returns With AI for Facebook

Meta relaunched Creator Studio as a standalone AI app for Facebook creators. What it does, who it's for, and why…

4 Jul 20265 min
Figma Config 2026: AI Motion Graphics and Shaders
Paid Media

Figma Config 2026: AI Motion Graphics and Shaders

Figma unveiled AI motion graphics, shaders, and a full creative canvas at Config 2026. Here's what agencies need to know,…

3 Jul 20265 min
Google Maps in Demand Gen: What Actually Changes
Paid Media

Google Maps in Demand Gen: What Actually Changes

Google added Maps to Demand Gen, new inventory or just better controls? Find out what truly shifts for local advertisers.

3 Jul 20265 min
Google June 2026 Spam Update: What to Do Now
SEO

Google June 2026 Spam Update: What to Do Now

Google's June 2026 Spam Update rolled out in two days. Learn what SpamBrain targets, how to read Search Console, and…

2 Jul 20266 min
TikTok Ads Q2 2026: Smart+ Goes Modular
Paid Media

TikTok Ads Q2 2026: Smart+ Goes Modular

TikTok's Q2 2026 ad update brings modular Smart+, Pulse View+, and unified commerce tools. Here's what's real, and what's still…

1 Jul 20266 min