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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.

Latest articles

Google Ask Advisor: AI Agent That Runs Your Ads
Paid Media

Google Ask Advisor: AI Agent That Runs Your Ads

Google's Ask Advisor AI agent unifies Ads, Analytics, and Merchant Center in one chat. Useful tool or autopilot trap? Read…

1 Jul 20266 min
Meta Advantage+ Leads Campaigns: The Real Trade-Off
Paid Media

Meta Advantage+ Leads Campaigns: The Real Trade-Off

Meta's Advantage+ Leads promise cheaper leads via AI automation. Here's what you actually give up, and when it makes sense.…

1 Jul 20266 min
Claude Sonnet 5: Agentic Power at Half the Price
Applied AI

Claude Sonnet 5: Agentic Power at Half the Price

Anthropic's Claude Sonnet 5 delivers near-Opus 4.8 agentic performance at 60% lower cost. What it means for your marketing and…

1 Jul 20265 min
AI Grounding Creates Dead Links, Here's the Fix
SEO

AI Grounding Creates Dead Links, Here's the Fix

Your AI cites real URLs that expire in 60 minutes. Find out why Google's grounding kills links, and how to…

30 Jun 20266 min
The Great Blogging Collapse: What Killed Six-Figure Blogs
SEO

The Great Blogging Collapse: What Killed Six-Figure Blogs

100 six-figure blogs lost 85% of organic traffic in 4 years. See what killed them, and what the survivors built…

30 Jun 20265 min
WhatsApp Usernames for Business: What You Need to Know
Paid Media

WhatsApp Usernames for Business: What You Need to Know

Meta just announced WhatsApp usernames, a @handle that replaces your phone number. Here's what it means for your business and…

30 Jun 20266 min
AEO: Get AI Assistants to Cite Your Content
SEO

AEO: Get AI Assistants to Cite Your Content

AEO optimizes your content so ChatGPT and Perplexity cite you as a source. Learn what LLMs actually cite, what they…

30 Jun 20266 min
Google Enhanced LSA Real Estate: Listings in Search Results
Paid Media

Google Enhanced LSA Real Estate: Listings in Search Results

Google's Enhanced LSA now shows real estate listings, photo, price, address, inside search results. Live in the US. See what…

29 Jun 20266 min
Google Brings Real Data to YouTube Creator Campaigns
Paid Media

Google Brings Real Data to YouTube Creator Campaigns

Google launches GA creator measurement for YouTube branded content at Cannes Lions 2026. Real data on sponsored videos, check your…

29 Jun 20265 min
Google Ads Expert Mode: Switch and Take Control
Paid Media

Google Ads Expert Mode: Switch and Take Control

Smart Mode hands Google control of your budget. Learn how to switch to Google Ads Expert Mode in seconds and…

29 Jun 20266 min