Strategy, optimization and analysis of paid campaigns on Google Ads, Meta Ads and other advertising platforms. Real talk from the trenches: what actually works when you manage someone else's budget, the changes Google and Meta ship without warning, and how to protect your ROAS when platform AI wants to decide for you. No textbook theory — real cases, data and opinions from someone who's been fighting ad auctions for years.
Google's Enhanced LSA now shows real estate listings, photo, price, address, inside search results. Live in the US. See what it means for advertisers.
Google Enhanced LSA Real Estate: Listings in Search Results Leer más »
Google launches GA creator measurement for YouTube branded content at Cannes Lions 2026. Real data on sponsored videos, check your account first.
Google Brings Real Data to YouTube Creator Campaigns Leer más »
Smart Mode hands Google control of your budget. Learn how to switch to Google Ads Expert Mode in seconds and run campaigns on your terms. Take control now.
Google Ads Expert Mode: Switch and Take Control Leer más »
Meta just brought Instagram to Samsung Smart TVs. Reels, Stories, and profiles on the big screen, here's what it means for creators and brands.
Instagram for TV Is Now on Samsung Smart TVs in the US Leer más »
Google is migrating all DSA campaigns to AI Max in February 2027. No opt-out. Here's what's at risk and what to do before Google acts for you.
Google Forces DSA Into AI Max: What to Do Now Leer más »
Claude Code Artifacts bring live shared dashboards to Team and Enterprise plans. See what it changes for your team, and whether EU access is live yet.
Claude Code Artifacts: Real-Time AI Workspaces for Teams Leer más »
Meta's 2026 Teen Accounts bring AI age detection, parental alerts and new content controls. Here's what it really means for your campaigns. Read now.
Meta Teen Accounts 2026: What the Updates Really Mean Leer más »
Shopify Spring 2026 Edition drops 150+ features: agentic commerce, Universal Commerce Protocol, expanded AI. We break down what's real and what's hype. Read now.
Shopify Spring 2026 Edition: 150 Features or Just Hype? Leer más »
Google Ads will auto-generate Customer Match audiences from your Enhanced Conversions data starting August 18. Here's what to check before it kicks in.
Google Ads Auto-Enrolls Advertisers in Customer Lists Leer más »
Meta made Advantage+ the default in every new campaign. Learn what changed, what it costs you, and how to take back control before you publish.
Meta Ads Advantage+: Take Back Control of Your Campaigns Leer más »