Strategy, optimization and analysis of paid campaigns on Google Ads, Meta Ads and other advertising platforms. Real talk from the trenches: what actually works when you manage someone else's budget, the changes Google and Meta ship without warning, and how to protect your ROAS when platform AI wants to decide for you. No textbook theory — real cases, data and opinions from someone who's been fighting ad auctions for years.
Meta has pulled Facebook Groups out of storage and given them their own front door. It is called Meta Forum, a dedicated app for browsing and participating in Facebook Groups. The idea makes sense. What does not make sense is already selling it as a revolution for Spanish communities, businesses, or marketing professionals when we […]
Google has just opened a crack in an area we had largely been viewing in the dark: searches that begin with an image. The new Search Console Web: multimodal filter lets you measure which pages gain visibility when someone searches using a photo. For an ecommerce business, that is pretty meaty. It also has limits. […]
Google Search Console’s New Multimodal Web Filter Leer más »
Google has shown the shop window and half the industry is already acting as if the store were open. It isn't. The new Google Search ads with Gemini are tests, pilots and upcoming rollouts, not a general launch for every advertiser. TL;DR: The no-nonsense summary New formats: Gemini adapts ads and generates explanations within AI […]
A one-hour podcast can have a rather sad life: it goes live, gets two nudges on social media, then ends up buried beneath the next cat video. Meta wants to change that with its new Threads podcast tools for promoting, discovering and measuring episodes. Good idea. But beware: we still do not know whether Spanish […]
Threads Podcast Tools: Promotion, Discovery and Insights Leer más »
Google has just rolled out its "agentic commerce" package for the 2026 holiday season. It sounds futuristic. It sounds revolutionary. The problem is, if you run an ecommerce business in Spain, you haven't been invited to the party. Neither have anyone else in the European Union, at least for now. TL;DR: The no-nonsense summary Agentic […]
Google Agentic Commerce: Not Available in Spain Yet Leer más »
Google Ads wants to lift one corner of the rug hiding its automation. The new AI Max reports will bring search terms, ads and landing pages together in a single view. It may sound like a minor upgrade. For anyone who actually audits campaigns, it could be the missing piece for understanding what on earth […]
Google Ads AI Max Reports: Search Terms, Ads and URLs Leer más »
Google wants more of your data. That's nothing new. What is new is that it now grades you for it: Data Strength is the system Google Ads uses to evaluate whether your first-party data is ready to power its AI, and, along the way, tells you exactly how many conversions you're leaving on the table. […]
Google Ads Data Strength: Score Your First-Party Data Leer más »
Meta Muse just landed, and TikTok is already summing it up in 60 seconds like it's just another app. It's not. The top comment, 15 likes, no real answer: "What's the difference from ChatGPT or Claude?" Quite a lot. But the real question is what happens to your business when an AI agent plants itself […]
Performance Max has a trick Google doesn't advertise in its product webinars: stealing your own brand traffic and presenting it as incremental performance. The campaign ROAS looks great in the monthly report. And you're happy. Until you scratch the surface. TL;DR: The No-Fluff Summary PMax steals your brand: it bids on searches for your own […]
Google gives you 28 days. On October 7, 2026, Google Ads API version 22 stops working, and with it every script, connector, or automation that hasn't migrated to v23 or higher. But the v22 sunset isn't the real news. The real news is what Google has slipped into the same package: a policy banning unverified […]
Google Ads API v22 Sunset: Audit Before October 7 Leer más »