Strategy, optimization and analysis of paid campaigns on Google Ads, Meta Ads and other advertising platforms. Real talk from the trenches: what actually works when you manage someone else's budget, the changes Google and Meta ship without warning, and how to protect your ROAS when platform AI wants to decide for you. No textbook theory — real cases, data and opinions from someone who's been fighting ad auctions for years.
For years, Google has been the one deciding how many days count toward attributing a conversion. Three days for engaged view conversions, full stop. No negotiation. Since August 11, 2026, that has changed: GA4 Custom Conversion Windows let you choose the exact integer number of days your attribution window lasts, for both clicks and views. […]
GA4 Custom Conversion Windows: What Google Won't Tell You Leer más »
If your support team runs on WhatsApp, you know the drill: chat on the laptop, call on the phone, and every agent scrambling for their handset the moment a customer says "easier to just talk." Meta has just announced WhatsApp Web Calling, the feature that lets you make and receive voice and video calls directly
WhatsApp Web Calling: Browser Calls for Business Leer más »
For years, Google has been selling the idea that its platform "manages itself." Every update brings more automation, more AI, more promises that one button is all it takes. And some people believe it. The real problem runs deeper: a Google Ads consultant in 2026 isn't someone who clicks buttons for you, they're someone who
Why You Need a Google Ads Consultant in 2026 Leer más »
Google Ads is on track to generate $318 billion in revenue in 2026. Average ROI of 200%. Search conversion rate of 8.18%. Reading those headlines alone, launching a profitable campaign sounds as easy as flipping a switch. Google Ads has never been more powerful, or easier to get wrong: more automation, more AI, more features,
Google Ads Statistics 2026: What the Numbers Hide Leer más »
For years, Shopify's collection system was, to put it charitably, just barely adequate. Manual or smart. Pick one. No blending, no nuance. Zero control over which specific variants appear where. The multi-source collections and variant segmentation update Shopify has shipped to GA changes the rules for any store with a moderately complex catalog. And it
Shopify Multi-Source Collections and Variant Segmentation Leer más »
TikTok has just unveiled AI Likeness Detection, a beta tool designed to detect deepfakes and protect creators from unauthorized use of their face and voice. It looks good on paper. The catch: right now it only works for a handful of creators in the United States, with no launch date for Europe. Meanwhile, synthetic content
TikTok's Deepfake Detection Tool: What Brands Must Know Leer más »
Google has rolled out Video Campaign Groups in Google Ads as a generally available feature. It's a new layer that bundles several YouTube video campaigns under a shared reach and frequency objective. The idea: stop your own campaigns from competing against each other for the same audience while you burn through budget without realizing it.
Google Ads Video Campaign Groups: Reach & Frequency Leer más »
Google wants you to appear on camera without actually appearing on camera. Upload a selfie, record a short voice clip, and its AI builds a digital double that delivers any script you put in front of it. Google Vids has just launched AI avatars powered by Gemini Omni: video production at scale with no camera,
Google Vids AI Avatars: Video at Scale, No Camera Needed Leer más »
Google has been taking the wheel away from you, inch by inch. Mandatory Smart Bidding, Performance Max swallowing up inventory, AI Max retiring DSAs. AI segmentation in Google Ads is no longer optional: it is the platform's operating system, and the only thing left to decide is whether you're driving or along for the ride.
Google Ads AI Segmentation: Drive or Be Driven Leer más »
Google now flags AI-generated ads in Search, YouTube and Discover, but only verifies its own tools. Learn what this means for your ad account.
Google AI Ad Labels: What Advertisers Need to Know Leer más »