Paid Media

Strategy, optimization and analysis of paid campaigns on Google Ads, Meta Ads and other advertising platforms. Real talk from the trenches: what actually works when you manage someone else’s budget, the changes Google and Meta ship without warning, and how to protect your ROAS when platform AI wants to decide for you. No textbook theory — real cases, data and opinions from someone who’s been fighting ad auctions for years.

Google Ads Just Broke Your Budget Control With Ad Scheduling

If you’re running Google Ads campaigns with days turned off via scheduling and haven’t reviewed your daily budget lately, this article is for you. And if you think ad scheduling works as an indirect brake on monthly spend, it’s for you too. Especially you. Google has announced a change to how budget pacing works for […]

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