Strategy, optimization and analysis of paid campaigns on Google Ads, Meta Ads and other advertising platforms. Real talk from the trenches: what actually works when you manage someone else's budget, the changes Google and Meta ship without warning, and how to protect your ROAS when platform AI wants to decide for you. No textbook theory — real cases, data and opinions from someone who's been fighting ad auctions for years.
Shopify now offers Activity Logs and centralized POS device control. Here's what they actually track, where they fall short, and who needs them. Read on.
Shopify Activity Logs and POS Device Management Leer más »
Shopify added centralized POS device management to its admin. See what it does, who it's for, and whether it's live in Europe yet. Check your panel now.
Shopify POS Device Management Now in Admin Panel Leer más »
Google's Gemini 3.5 Flash now clicks, scrolls, and fills forms on its own. What it means for agencies, and what to watch out for. Read the full breakdown.
Gemini 3.5 Flash Computer Use: AI That Clicks for You Leer más »
Meta relaunched Creator Studio as a standalone AI app for Facebook creators. What it does, who it's for, and why trust is the real issue. Read on.
Meta Creator Studio Returns With AI for Facebook Leer más »
Figma unveiled AI motion graphics, shaders, and a full creative canvas at Config 2026. Here's what agencies need to know, and what to watch out for.
Figma Config 2026: AI Motion Graphics and Shaders Leer más »
Google added Maps to Demand Gen, new inventory or just better controls? Find out what truly shifts for local advertisers.
Google Maps in Demand Gen: What Actually Changes Leer más »
TikTok's Q2 2026 ad update brings modular Smart+, Pulse View+, and unified commerce tools. Here's what's real, and what's still US-only. Read before you act.
TikTok Ads Q2 2026: Smart+ Goes Modular Leer más »
Google's Ask Advisor AI agent unifies Ads, Analytics, and Merchant Center in one chat. Useful tool or autopilot trap? Read our take.
Google Ask Advisor: AI Agent That Runs Your Ads Leer más »
Meta's Advantage+ Leads promise cheaper leads via AI automation. Here's what you actually give up, and when it makes sense. Read before you go live.
Meta Advantage+ Leads Campaigns: The Real Trade-Off Leer más »
Meta just announced WhatsApp usernames, a @handle that replaces your phone number. Here's what it means for your business and why you should act fast.
WhatsApp Usernames for Business: What You Need to Know Leer más »