HubSpot's Data Scandal: When You're the Product
HubSpot's Contact Discovery shared your CRM data without consent. Ask these 5 questions before trusting any AI-powered SaaS with your data.
HubSpot's Data Scandal: When You're the Product Leer más »
SEO
Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
Google Adds Social Media Profiles to Search Console
Google Search Console now tracks your Instagram, TikTok, YouTube and X visibility in Google Search. Verify your profiles today and get ahead of the data.
Google Adds Social Media Profiles to Search Console Leer más »
Cloudflare Blocks AI Crawlers by Default: The Real Impact
Cloudflare blocks AI crawlers by default on ad sites from September 15. See what the ratios really mean for your content strategy and next move.
Cloudflare Blocks AI Crawlers by Default: The Real Impact Leer más »
How to Diagnose a Google Core Update Impact
Diagnose a Google Core Update with Search Console and GA4, step by step. Clean data, no panic, honest content audit. Start here.
How to Diagnose a Google Core Update Impact Leer más »
How to Measure AI Visibility: BWT, GSC, and GA4
61 Bing citations, zero GA4 visits, both true. Learn to measure AI visibility with BWT, GSC, and GA4. Understand what each number really means.
How to Measure AI Visibility: BWT, GSC, and GA4 Leer más »
Google June 2026 Spam Update: What to Do Now
Google's June 2026 Spam Update rolled out in two days. Learn what SpamBrain targets, how to read Search Console, and what to clean up right now.
Google June 2026 Spam Update: What to Do Now Leer más »
AI Grounding Creates Dead Links, Here's the Fix
Your AI cites real URLs that expire in 60 minutes. Find out why Google's grounding kills links, and how to stop it before you publish.
AI Grounding Creates Dead Links, Here's the Fix Leer más »
The Great Blogging Collapse: What Killed Six-Figure Blogs
100 six-figure blogs lost 85% of organic traffic in 4 years. See what killed them, and what the survivors built differently. Read the data.
The Great Blogging Collapse: What Killed Six-Figure Blogs Leer más »
AEO: Get AI Assistants to Cite Your Content
AEO optimizes your content so ChatGPT and Perplexity cite you as a source. Learn what LLMs actually cite, what they ignore, and how to measure it. Start now.
AEO: Get AI Assistants to Cite Your Content Leer más »
AI SEO: What Actually Works (and What Doesn't)
Half the industry is wrong about AI SEO. Learn where AI genuinely moves the needle on rankings, and where it blows up in your face. Read the guide.
AI SEO: What Actually Works (and What Doesn't) Leer más »