Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
Google just blew out 25 candles on Google Images. And it kept the gift for itself. In the same week, it redesigned its image search into an interactive gallery modeled after Pinterest, and integrated AI image generation directly into AI Overviews. The visual traffic that used to land on your site now has every reason […]
Every week a new AI SEO tool appears, promising to do the heavy lifting for you. One-click audits, content that ranks on its own, keywords raining down from the algorithm. The problem is that most of them solve the easy part and leave the hard part exactly where it was: in your head. TL;DR: The […]
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100 six-figure blogs lost 85% of organic traffic in 4 years. See what killed them, and what the survivors built differently. Read the data.
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