Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
An SEO consultant in 2026 who only knows how to run technical audits and fill in meta descriptions has a serious problem. AI already does that faster and without charging a monthly retainer. What defines a good SEO consultant today is their ability to translate organic visibility into revenue, not their Screaming Frog skills. TL;DR: […]
What an SEO Consultant Really Does in 2026 Leer más »
The Knak report spells it out: 70% of enterprise marketing teams are already using AI in their production workflows. Emails, landing pages, creatives, everything ships faster. And 69% still measure success with click-through rate (CTR). The industry has automated speed, but hasn't updated the scoreboard: it's producing twice as much using the wrong ruler. TL;DR:
AI Speeds Up Marketing, But Measurement Is Broken Leer más »
OpenAI has just added the missing pieces to ChatGPT Ads, the ones that finally make it worth a serious agency's attention. Conversion-focused oCPC bidding, geo-exclusions, automatic budget pacing, and native integration with AppsFlyer and Adjust. The platform has gone from a curiosity to a structural competitor against Google and Meta in digital advertising. The question
ChatGPT Ads Gets Serious: What Advertisers Must Know Leer más »
Google just blew out 25 candles on Google Images. And it kept the gift for itself. In the same week, it redesigned its image search into an interactive gallery modeled after Pinterest, and integrated AI image generation directly into AI Overviews. The visual traffic that used to land on your site now has every reason
Google Images Redesign Traps Your Visual Traffic Leer más »
Every week a new AI SEO tool appears, promising to do the heavy lifting for you. One-click audits, content that ranks on its own, keywords raining down from the algorithm. The problem is that most of them solve the easy part and leave the hard part exactly where it was: in your head. TL;DR: The
AI SEO Tools: What Works and What's Just Hype Leer más »
HubSpot's Contact Discovery shared your CRM data without consent. Ask these 5 questions before trusting any AI-powered SaaS with your data.
HubSpot's Data Scandal: When You're the Product Leer más »
Google Search Console now tracks your Instagram, TikTok, YouTube and X visibility in Google Search. Verify your profiles today and get ahead of the data.
Google Adds Social Media Profiles to Search Console Leer más »
Cloudflare blocks AI crawlers by default on ad sites from September 15. See what the ratios really mean for your content strategy and next move.
Cloudflare Blocks AI Crawlers by Default: The Real Impact Leer más »
Diagnose a Google Core Update with Search Console and GA4, step by step. Clean data, no panic, honest content audit. Start here.
How to Diagnose a Google Core Update Impact Leer más »
61 Bing citations, zero GA4 visits, both true. Learn to measure AI visibility with BWT, GSC, and GA4. Understand what each number really means.
How to Measure AI Visibility: BWT, GSC, and GA4 Leer más »