Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
In 2002, an army of consultants was selling white-text-on-white-background keyword stuffing as the definitive strategy to dominate Google. In 2026, another army, with better branding, admittedly, is selling schema markup checklists and “LLM-optimized phrases” as the definitive strategy to dominate ChatGPT. Know what they have in common? They’re both attacking the wrong vector. TL;DR: The […]
GEO Tactics Are the New Keyword Stuffing Leer más »
We deliberately planted a fake headline, complete with an invented statistic, inside our own AI content pipeline. The editor-in-chief agent caught it, rewrote the headline to something accurate but compelling, and justified every correction. Fully automatic. But here’s the bigger story. Without that agent, the headline would have made it to the blog. Published. Indexed.
The AI Content Pipeline Flaw Everyone Is Copying Leer más »
ChatGPT Ads Manager just went from a private members club to an open bar. OpenAI has dropped the $50,000 minimum spend requirement and opened its advertising platform to any advertiser. Canada, LATAM, APAC. Self-serve. And every paid media professional reading this has the same look on their face: a mix of “this could be HUGE”
ChatGPT Ads Manager Is Now Open to All Advertisers Leer más »