Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
You're showing up in the AI Overview for your target keyword. Congratulations. Now open GA4 and look for that organic traffic spike that was supposed to come with the AI visibility. A study tracking more than 51,000 events over nine months confirms what already smelled off: appearing in Google's generative response doesn't equal getting clicks. […]
AI Overviews Don't Drive Traffic: What 51,000 Events Show Leer más »
Google Search Console says your impressions have tanked. Google, at the same time, drops its third spam update of the year. And you, coffee going cold, decide it's time to rewrite half your site. Stop. What you're seeing in GSC this week is a confirmed bug, Google said so themselves, not the SEO apocalypse half
Google GSC Bug vs August 2026 Spam Update Leer más »
71% of the pages ChatGPT cites use structured data. The other 29% trusts the AI to "figure it out." On-page AEO is what separates content LLMs cite from content they ignore: schema, heading hierarchy, and logically structured internal linking. Writing well is no longer enough. The machine needs structure, not pretty prose. TL;DR: The No-Nonsense
On-Page AEO: Schema, Headings and Internal Linking Leer más »
Your brand might have the best content in the world, the best ads, an SEO strategy that's been delivering results for years. But if someone asks ChatGPT about your industry and your name doesn't come up, a growing slice of your audience simply doesn't know you exist. And that slice gets bigger every week. It's
AI Share of Voice: The KPI Your Brand Can't Ignore Leer más »
Imagine a photocopier that, every time you feed it a document, quietly changes a number, drops a clause, or reassigns a quote to the wrong author. That is exactly what LLMs do when you delegate content editing to them in a loop: they don't crash, they don't throw errors, they just corrupt. And they do
LLMs Corrupt Your Documents: The DELEGATE-52 Warning Leer más »
An SEO consultant in 2026 who only knows how to run technical audits and fill in meta descriptions has a serious problem. AI already does that faster and without charging a monthly retainer. What defines a good SEO consultant today is their ability to translate organic visibility into revenue, not their Screaming Frog skills. TL;DR:
What an SEO Consultant Really Does in 2026 Leer más »
The Knak report spells it out: 70% of enterprise marketing teams are already using AI in their production workflows. Emails, landing pages, creatives, everything ships faster. And 69% still measure success with click-through rate (CTR). The industry has automated speed, but hasn't updated the scoreboard: it's producing twice as much using the wrong ruler. TL;DR:
AI Speeds Up Marketing, But Measurement Is Broken Leer más »
OpenAI has just added the missing pieces to ChatGPT Ads, the ones that finally make it worth a serious agency's attention. Conversion-focused oCPC bidding, geo-exclusions, automatic budget pacing, and native integration with AppsFlyer and Adjust. The platform has gone from a curiosity to a structural competitor against Google and Meta in digital advertising. The question
ChatGPT Ads Gets Serious: What Advertisers Must Know Leer más »
Google just blew out 25 candles on Google Images. And it kept the gift for itself. In the same week, it redesigned its image search into an interactive gallery modeled after Pinterest, and integrated AI image generation directly into AI Overviews. The visual traffic that used to land on your site now has every reason
Google Images Redesign Traps Your Visual Traffic Leer más »
Every week a new AI SEO tool appears, promising to do the heavy lifting for you. One-click audits, content that ranks on its own, keywords raining down from the algorithm. The problem is that most of them solve the easy part and leave the hard part exactly where it was: in your head. TL;DR: The
AI SEO Tools: What Works and What's Just Hype Leer más »