Search engine optimization, technical SEO and visibility in both search engines and AI. SEO has changed: ranking on Google is no longer enough — you also need to show up in LLM answers. I cover both fronts here, from classic optimization to GEO and AEO, with the perspective of someone who runs an SEO agency and applies it to their own blog.
While your content team is fighting for that top Google ranking, Perplexity, ChatGPT, and Google AI Mode are already citing LinkedIn content alongside Gartner and McKinsey reports in B2B responses, including posts from individual profiles with fewer than 10,000 followers. And 51% of B2B buyers now start their research with AI chatbots, not search engines. […]
Agencies are out there selling "brand communities" as if launching a corporate forum were some kind of SEO revelation. Ahrefs data just blew that strategy wide open: Reddit shows up in 87.8% of Google's Discussions and Forums results. Your forum with 14 dead threads isn't showing up for anyone. TL;DR: The No-Fluff Summary Reddit dominates: […]
Why Reddit Dominates Google Discussions and Forums Leer más »
You're showing up in the AI Overview for your target keyword. Congratulations. Now open GA4 and look for that organic traffic spike that was supposed to come with the AI visibility. A study tracking more than 51,000 events over nine months confirms what already smelled off: appearing in Google's generative response doesn't equal getting clicks. […]
AI Overviews Don't Drive Traffic: What 51,000 Events Show Leer más »
Google Search Console says your impressions have tanked. Google, at the same time, drops its third spam update of the year. And you, coffee going cold, decide it's time to rewrite half your site. Stop. What you're seeing in GSC this week is a confirmed bug, Google said so themselves, not the SEO apocalypse half […]
71% of the pages ChatGPT cites use structured data. The other 29% trusts the AI to "figure it out." On-page AEO is what separates content LLMs cite from content they ignore: schema, heading hierarchy, and logically structured internal linking. Writing well is no longer enough. The machine needs structure, not pretty prose. TL;DR: The No-Nonsense […]
On-Page AEO: Schema, Headings and Internal Linking Leer más »
Your brand might have the best content in the world, the best ads, an SEO strategy that's been delivering results for years. But if someone asks ChatGPT about your industry and your name doesn't come up, a growing slice of your audience simply doesn't know you exist. And that slice gets bigger every week. It's […]
AI Share of Voice: The KPI Your Brand Can't Ignore Leer más »
Imagine a photocopier that, every time you feed it a document, quietly changes a number, drops a clause, or reassigns a quote to the wrong author. That is exactly what LLMs do when you delegate content editing to them in a loop: they don't crash, they don't throw errors, they just corrupt. And they do […]
LLMs Corrupt Your Documents: The DELEGATE-52 Warning Leer más »
An SEO consultant in 2026 who only knows how to run technical audits and fill in meta descriptions has a serious problem. AI already does that faster and without charging a monthly retainer. What defines a good SEO consultant today is their ability to translate organic visibility into revenue, not their Screaming Frog skills. TL;DR: […]
The Knak report spells it out: 70% of enterprise marketing teams are already using AI in their production workflows. Emails, landing pages, creatives, everything ships faster. And 69% still measure success with click-through rate (CTR). The industry has automated speed, but hasn't updated the scoreboard: it's producing twice as much using the wrong ruler. TL;DR: […]
AI Speeds Up Marketing, But Measurement Is Broken Leer más »
OpenAI has just added the missing pieces to ChatGPT Ads, the ones that finally make it worth a serious agency's attention. Conversion-focused oCPC bidding, geo-exclusions, automatic budget pacing, and native integration with AppsFlyer and Adjust. The platform has gone from a curiosity to a structural competitor against Google and Meta in digital advertising. The question […]
ChatGPT Ads Gets Serious: What Advertisers Must Know Leer más »