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Online marketing, applied AI and leadership. No detours, no buzzwords, no posturing.
Latest articles
Semantic Search in Obsidian: gbrain vs grep Tested
gbrain beat grep on every relational and semantic query across 31 tests — for under $0.01. See how semantic search…
How to Fire Someone Right (And Keep Your Team's Trust)
Layoffs don't break trust, cowardice does. Learn how to fire someone right and keep the respect of the team that…
Your Landing Page Button Is Killing Your Ad ROI
90% of ad campaigns lose money over one button. Learn to optimize your landing page button this week and turn…
Automate AI Content With Zero Manual Approvals
Manual approval on every piece is the bottleneck killing your output. See how to automate AI content end to end—and…
Google Ads Smart Bidding 2026: Value Over Volume
Google Ads Smart Bidding shifts to value over volume in 2026. See who wins, who bleeds, and how to be…
Why Self-Improving AI Agents Need an Approval Gate
A self-improving agent can learn a lot, but should never touch SOUL.md or AGENTS.md without human approval. Here is why…
Anthropic Tests Removing Claude Code from the Pro Plan
Anthropic is quietly testing the removal of Claude Code from its Pro plan. What it means and why platform dependency…
The AI Revolution Can Also Make Us Better and Happier
AI is not just a threat — it is breaking down barriers. How I learned smart home automation in a…
Google Ads Just Broke Your Budget Control With Ad Scheduling
Google Ads changes budget pacing for ad-scheduled campaigns from June 2026. Review your daily budgets now or risk overspending.
How Marketing Ultra Was Born: From YouTube to Something Real
The origin story of Marketing Ultra: how a raw YouTube video became a no-bs marketing project that refuses cardboard marketing.…