Everyone is talking about knowing how to write prompts. Weekend courses, LinkedIn threads, PDFs with "the 50 best prompts for your digital strategy." Most of it is recycled noise that ignores both how a language model actually thinks and what a real marketer actually needs. The skill that will separate professionals from tourists is not […]
Prompt Engineering for Marketing: Build Flows, Not Lists Leer más »
Google just dropped a model that watches your screen, decides where to click, and executes the action on its own. No scripts, no selectors, nobody telling it where the button is. Computer Use, built into Gemini 3.5 Flash and now generally available, turns AI into a graphical interface operator. And what it means for agencies
Gemini 3.5 Flash Computer Use: AI That Clicks for You Leer más »
Creator Studio is back. Not as another tab buried inside Business Suite, but as a dedicated app with built-in AI for Facebook creators. Meta says they mean it this time. How many times have I heard that before? TL;DR: The no-nonsense summary Standalone dedicated app: Meta relaunches Creator Studio as an independent application with AI
Meta Creator Studio Returns With AI for Facebook Leer más »
Figma just dropped its most aggressive move yet at Config 2026. AI-generated motion graphics, shader tools, and a canvas that breaks free from static design: the prototyping editor you knew no longer exists. Figma wants to be your entire creative studio. And agencies that produce visual content and animated creatives need to pay close attention.
Figma Config 2026: AI Motion Graphics and Shaders Leer más »
Google just added Maps to Demand Gen and is marketing it like it invented a new advertising channel. The announcement landed in the Demand Gen Drop for June 2026, complete with fanfare and bullet points. It sounds compelling. But if you manage accounts with physical locations, you need to separate what this announcement actually changes
Google Maps in Demand Gen: What Actually Changes Leer más »
Google just swept the floor for the second time in six months. And it moved fast: two days to complete the rollout. If your SEO is clean, this is background noise. But if in the last twelve months you've been playing in the gray zone, bulk AI content, bought links, scraping dressed up as curation,
Google June 2026 Spam Update: What to Do Now Leer más »
Shopify just dropped its Spring 2026 Edition with over 150 new features. One hundred and fifty. When someone throws a package that size at you all at once, they have either been working extremely hard or they are burying you in noise so you miss what actually matters. I went through every update and here
Shopify Spring 2026: What Actually Matters Leer más »
TikTok just released its Q2 2026 advertising roadmap, and for once there is real substance behind the press release. The through-line across all the TikTok Ads updates: automation with a steering wheel, not a blindfold. Smart+ lets you choose which modules you hand off to AI and which you keep. Pulse adds a performance layer
TikTok Ads Q2 2026: Smart+ Goes Modular Leer más »
Google has just unveiled Ask Advisor, and the pitch is bold: an AI agent that manages your Ads campaigns, your Commerce catalog, and your Analytics data from a single chat interface. It creates campaigns, diagnoses performance drops, and fires off recommendations without being asked. It sounds like someone at Mountain View has decided the PPC
Google Ask Advisor: AI Agent That Runs Your Ads Leer más »
Meta has rolled out Advantage+ Leads Campaigns to general availability, and the question is a simple one: who, exactly, was asking for more automation in lead generation? Because lead gen is already a minefield. Fraud, junk contacts, forms filled out by bots at three in the morning. What Meta is proposing is that you hand
Meta Advantage+ Leads Campaigns: The Real Trade-Off Leer más »