Digital marketing strategy, CRO, analytics and platforms. What doesn't fit in paid media or SEO but matters just as much: conversion, attribution, measurement tools, and making your entire marketing stack work together instead of in silos.
GA4 has just opened a door that had been closed for far too long: app conversions are now included in certain cross-channel reports. It sounds like a full view of the customer journey. Not so fast. Google is letting us look into more rooms, but it is still keeping a few keys in its pocket. […]
GA4 App Conversions: What Changes for Attribution Leer más »
Facebook has become a hotel that charges you to open a window. You've spent years posting links to your website, your store, your newsletter, standard practice, the defining function of the internet itself. Meta has started limiting external link posts to two per month on certain Pages and charging for each additional one through Meta […]
Meta Now Charges Facebook Pages for External Links Leer más »
We test Firecrawl for AI agents: scraping, search, crawling, real pricing, and how it compares with Crawl4AI. Here is what is worth paying for.
Firecrawl Review: The Web Context API for AI Agents Leer más »
TikTok just turned its comment section into something that looks dangerously close to a messaging app. Voice notes up to 60 seconds long, polls, carousels of up to 9 photos, and Live Photos. What used to be a wall of text with the odd GIF is now a multimedia conversation channel that most social media […]
Paying per page to read public websites. That's the scraping industry's business model, and nobody raises an eyebrow. Crawl4AI is an open-source scraper with 78,000 GitHub stars that runs on your machine and costs exactly zero. Apify, Firecrawl, ScrapingBee, each with their own credit system, tiered pricing, and a surprise bill at the end of […]
Crawl4AI: The Free Open-Source Scraper with 78K Stars Leer más »
Most "premium" websites weren't designed by anyone. They were assembled. Animated components, hero sections with parallax effects, cards with micro-interactions, all pulled from a UI library and glued together with Tailwind. In 2026, that shortcut has a name: Animaster Lib, Skiper UI, and Vengeance UI. TL;DR: The no-nonsense summary Assemble, don't design: most premium websites […]
YouTube has decided that playing a video for zero seconds counts as a view. Starting August 24, 2026, the public counter goes up the moment a video begins playing, with no minimum time threshold. View counts across every channel are about to rise. The content itself will stay exactly the same. TL;DR: The No-Nonsense Summary […]
Developers have found P2P payment code buried inside TikTok's iOS app in the United States. TikTok wants you to send money to someone directly from a DM, without ever leaving the app. This is not a rumor: TechCrunch has reported it and multiple sources confirm it. TikTok says it is "not yet testing it in […]
TikTok Pay Is Coming to DMs: What Brands Must Do Now Leer más »
AI static ad automation is real, but viral predictions need sources. Find out what actually changes for paid media creative strategists. Read the analysis.
Senior marketing leadership without the full-time price tag. Find out what a fractional CMO is, how much it costs, and whether your business needs one.