Digital marketing strategy, CRO, analytics and platforms. What doesn’t fit in paid media or SEO but matters just as much: conversion, attribution, measurement tools, and making your entire marketing stack work together instead of in silos.
Let me open with a punch: 90% of the campaigns I audit lose money because of a button. Yes, a button. That little thing nobody looks at because everyone’s obsessed with ROAS, CTR and whatever algorithm update just dropped. And here’s the truth: optimizing your landing page button is what separates a profitable campaign from […]
Your Landing Page Button Is Killing Your Ad ROI Leer más »
There was a time when being a marketer took guts. Balls. Pioneering spirit. Now… it’s your mom who wants to be her own boss. Noise. Tiny courses. Webinars. LinkedIn filling up with clones saying the same thing. And you, stuck in the middle, trying to boost ROAS with a product that isn’t worth the cardboard
How Marketing Ultra Was Born: From YouTube to Something Real Leer más »