There was a time when being a marketer took guts. Balls. Pioneering spirit. Now… it’s your mom who wants to be her own boss.
Noise. Tiny courses. Webinars. LinkedIn filling up with clones saying the same thing. And you, stuck in the middle, trying to boost ROAS with a product that isn’t worth the cardboard in its packaging.
That’s how Marketing Ultra started: with a video that wasn’t pretty, or cute, or academic. It was a reality slap for an industry that sometimes lives more on colorful powerpoints than actual results.
The starting point: one video, a lot of doubts
I recorded that first video months ago. It was supposed to be the kickoff of my personal brand, but in reality it was more like closing the chapter on an idea that had no legs.
Because yeah, I made the classic CEO/CMO mistake: weeks of analysis and planning disguised as “strategy” and “priorities.”
Conclusion: none of that was necessary. I just needed to hit play.
From YouTube to Marketing Ultra
The video was the beginning, but also the seed of something bigger. I started with the idea of my own YouTube channel, with my own rules, with a tone that entertained me first.
But I quickly realized Marketing Ultra couldn’t stay confined to just a channel. It needed its own platform. A bigger megaphone. And that’s how this website was born: as a natural extension of that first spark on video.
Now Marketing Ultra is:
- A YouTube channel with opinions, experience, and dialectical slaps.
- A blog (this one) to develop ideas and leave a written mark.
- A living project that runs away from cardboard marketing and dares to question everything.
And now, what’s next?
Interviews, monographs, and podcasts with nice microphones are coming. But first, it’s about doing, making mistakes, and optimizing on the fly. No permission needed.
This blog starts here, but it doesn’t stay here. Because if I learned anything from this process, it’s that marketing worth doing doesn’t come from an Excel spreadsheet or a perfect strategy—it comes from daring to start.