TikTok has just unveiled AI Likeness Detection, a beta tool designed to detect deepfakes and protect creators from unauthorized use of their face and voice. It looks good on paper. The catch: right now it only works for a handful of creators in the United States, with no launch date for Europe. Meanwhile, synthetic content […]
TikTok's Deepfake Detection Tool: What Brands Must Know Leer más »
Google has rolled out Video Campaign Groups in Google Ads as a generally available feature. It's a new layer that bundles several YouTube video campaigns under a shared reach and frequency objective. The idea: stop your own campaigns from competing against each other for the same audience while you burn through budget without realizing it.
Google Ads Video Campaign Groups: Reach & Frequency Leer más »
Google wants you to appear on camera without actually appearing on camera. Upload a selfie, record a short voice clip, and its AI builds a digital double that delivers any script you put in front of it. Google Vids has just launched AI avatars powered by Gemini Omni: video production at scale with no camera,
Google Vids AI Avatars: Video at Scale, No Camera Needed Leer más »
Google just blew out 25 candles on Google Images. And it kept the gift for itself. In the same week, it redesigned its image search into an interactive gallery modeled after Pinterest, and integrated AI image generation directly into AI Overviews. The visual traffic that used to land on your site now has every reason
Google Images Redesign Traps Your Visual Traffic Leer más »
Every week a new AI SEO tool appears, promising to do the heavy lifting for you. One-click audits, content that ranks on its own, keywords raining down from the algorithm. The problem is that most of them solve the easy part and leave the hard part exactly where it was: in your head. TL;DR: The
AI SEO Tools: What Works and What's Just Hype Leer más »
Google has been taking the wheel away from you, inch by inch. Mandatory Smart Bidding, Performance Max swallowing up inventory, AI Max retiring DSAs. AI segmentation in Google Ads is no longer optional: it is the platform's operating system, and the only thing left to decide is whether you're driving or along for the ride.
Google Ads AI Segmentation: Drive or Be Driven Leer más »
Most paid media teams plan campaigns as if the market will wait for them. Monthly meeting, endless spreadsheet, and hope for the best. Then an algorithm update hits, a competitor pours in budget, or a client pivots, and everything goes straight to the bin. Scrum applied to marketing turns that chaos into two-week cycles: short,
Scrum for Paid Media: The 2-Week Sprint Model Leer más »
Anthropic has extended Fable limits twice in two weeks, and it's not generosity, it's panic. Here's what's happening and what to do before July 19.
Anthropic Fable Limits Cut: What Power Users Must Do Leer más »
Claude Cowork lands on iOS, Android, and web, real-time AI collaboration for marketing teams. See who gets access, top use cases, and what to watch out for.
Claude Cowork Is Now on Mobile and Web Leer más »
Google now flags AI-generated ads in Search, YouTube and Discover, but only verifies its own tools. Learn what this means for your ad account.
Google AI Ad Labels: What Advertisers Need to Know Leer más »