What a time to be alive. OpenAI has just launched GPT-5.6 Sol in preview, alongside variants Terra and Luna, and the message is unambiguous: advanced coding, cybersecurity, and biology. OpenAI's most ambitious model to date isn't aimed at the general public or at marketing, it targets technical verticals under restricted access. The race for the […]
GPT-5.6 Sol: OpenAI's New Model Isn't for Marketers Leer más »
Every day, thousands of marketers open ChatGPT, type "write me a social post," and get back something that reads like an instruction manual. Then they head to LinkedIn to complain that AI doesn't work for marketing. The problem is you: nobody taught you how to write marketing prompts that actually do something. And the gap
AI Prompts for Marketing That Actually Work Leer más »
Picture someone walking into the team cold. No questions. No onboarding. They sit down, read two years of Slack conversations, and by day three they know your client better than your most seasoned account manager. That's Claude Tag. And Anthropic just launched it. TL;DR: The no-BS rundown Continuous learning, not one-shot RAG: Claude Tag indexes
Claude Tag: The Slack AI That Learns Your Business Leer más »
There's a question I get asked at the agency more often than you'd expect: "Who tells me where to invest?" Not which campaign to run. Not which creative to use. Where to put the marketing budget, with what strategy, and toward what business goal. The answer has a name: fractional CMO. And no, it's not
Fractional CMO: What It Is and When to Hire One Leer más »
Meta has decided that 6 inches of screen just isn't enough. Instagram for TV has just landed on Samsung Smart TVs in the United States, and the play is transparent: bring Reels, Stories, and profiles to the living room screen. Vertical video on the biggest screen in your home. The remote as the new thumb.
Instagram for TV Is Now on Samsung Smart TVs in the US Leer más »
You set up a quality guard for your AI pipeline. The order is clear: if a cheap model generates the content, stop it before it goes live. And the guard does its job. Several times over two weeks, it throws out perfectly good work from your expensive model. The reason? Claude Code uses Haiku internally
Claude Code Ghost Haiku: Fix Your Model Detection Leer más »
There's a game I've been watching play out for too many months. A manager who hasn't been able to make a tough call in three years suddenly discovers AI, reorganizes half the department in two weeks, and sells it as digital transformation. Raise your hand if you haven't seen this at your company, or the
The AI Excuse: When Bad Management Goes Digital Leer más »
Google has a habit that's becoming something of a tradition: taking away tools that work and replacing them with ones you control less. The latest casualty is called Dynamic Search Ads. And this time, they're not even going to ask. TL;DR: The no-fluff summary Forced migration: Google will automatically migrate all DSA campaigns to AI
Google Forces DSA Into AI Max: What to Do Now Leer más »
In 2002, an army of consultants was selling white-text-on-white-background keyword stuffing as the definitive strategy to dominate Google. In 2026, another army, with better branding, admittedly, is selling schema markup checklists and "LLM-optimized phrases" as the definitive strategy to dominate ChatGPT. Know what they have in common? They're both attacking the wrong vector. TL;DR: The
GEO Tactics Are the New Keyword Stuffing Leer más »
We deliberately planted a fake headline, complete with an invented statistic, inside our own AI content pipeline. The editor-in-chief agent caught it, rewrote the headline to something accurate but compelling, and justified every correction. Fully automatic. But here's the bigger story. Without that agent, the headline would have made it to the blog. Published. Indexed.
The AI Content Pipeline Flaw Everyone Is Copying Leer más »